{"id":2793,"date":"2024-03-09T08:05:31","date_gmt":"2024-03-09T08:05:31","guid":{"rendered":"https:\/\/aquellsnoistansimpatics.cat\/marca-de-ciudad-de-terrassa\/"},"modified":"2025-05-22T08:44:41","modified_gmt":"2025-05-22T08:44:41","slug":"marca-de-ciudad-de-terrassa","status":"publish","type":"post","link":"https:\/\/aquellsnoistansimpatics.cat\/es\/marca-de-ciudad-de-terrassa\/","title":{"rendered":"Marca de Ciudad de Terrassa"},"content":{"rendered":"&#13;\n<h2><b>Aquellos chicos tan simp\u00e1ticos hemos ganado la licitaci\u00f3n para construir la Marca de Ciutat de Terrassa<\/b><\/h2>&#13;\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00a1Estamos muy emocionados de explicaros que a Aquellos chicos tan simp\u00e1ticos nos han adjudicado el proyecto para crear la Marca de Ciudad de Terrassa! Un reto que afrontamos con muchas ganas y cuyo objetivo es definir una identidad potente para la ciudad, con un eslogan que la represente y la haga brillar m\u00e1s all\u00e1 de sus fronteras. <\/span><\/p>&#13;\n<p><span style=\"font-weight: 400;\">Por el momento, hemos estado analizando todo lo que se ha hecho hasta ahora y planteando diferentes acciones para posicionar la marca. Lo estamos trabajando mano a mano con el Ayuntamiento de Terrassa para asegurarnos de que todo est\u00e9 alineado con la visi\u00f3n de la ciudad. \u00a1Pero esto no acaba aqu\u00ed! Pronto organizaremos una serie de sesiones de trabajo en las que implicaremos a todos los agentes de la ciudad para que puedan aportar ideas, seleccionar acciones y enriquecer el proyecto entre todos.   <\/span><\/p>&#13;\n<p><span style=\"font-weight: 400;\">Tenemos una larga experiencia en <em>place branding<\/em> y creaci\u00f3n de identidades de ciudad, y \u00e9ste es uno de esos proyectos que nos motivan al m\u00e1ximo. Trabajaremos estrechamente con asociaciones, empresas, comercios y entidades culturales para construir una marca que refleje la autenticidad y potencial de Terrassa. <\/span><\/p>&#13;\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, el proyecto incluye la creaci\u00f3n de un \u201cSenado\u201d de cogobernanza, formado por diferentes actores del territorio, para que el proceso sea participativo y representativo. \u00bfEl objetivo final? Mejorar el posicionamiento de Terrassa, darle mayor visibilidad y atraer talento, inversiones y visitantes.  <\/span><\/p>&#13;\n<p><span style=\"font-weight: 400;\">Este reto nos reafirma en nuestro compromiso con la innovaci\u00f3n y la comunicaci\u00f3n estrat\u00e9gica. Queremos que Terrassa consolide una marca con personalidad que debe servir como eje central para reforzar la identidad de la ciudad y proyectarla como un referente de futuro.   <\/span><\/p>&#13;\n<p><strong>\u00a1Vamos! \u00a1Empieza una etapa apasionante para la ciudad y estamos muy contentos de formar parte de ella! <\/strong><\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>&#13; Aquellos chicos tan simp\u00e1ticos hemos ganado la licitaci\u00f3n para  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":2293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca de Ciudad de Terrassa - Aquells nois tan simp\u00e0tics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aquellsnoistansimpatics.cat\/es\/marca-de-ciudad-de-terrassa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca de Ciudad de Terrassa - Aquells nois tan simp\u00e0tics\" \/>\n<meta property=\"og:description\" content=\"&#013; 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