{"id":2802,"date":"2023-07-31T12:00:15","date_gmt":"2023-07-31T12:00:15","guid":{"rendered":"https:\/\/aquellsnoistansimpatics.cat\/oh-por-supuesto-vive-el-comercio-local\/"},"modified":"2025-06-09T12:16:28","modified_gmt":"2025-06-09T12:16:28","slug":"oh-por-supuesto-vive-el-comercio-local","status":"publish","type":"post","link":"https:\/\/aquellsnoistansimpatics.cat\/es\/oh-por-supuesto-vive-el-comercio-local\/","title":{"rendered":"\u00a1Oh, por supuesto! Vive el comercio local"},"content":{"rendered":"<h2><b>Dinamitzant el comer\u00e7 local: una campanya per donar vida als pobles<\/b><\/h2>\n<p>Com a ag\u00e8ncia compromesa amb la transformaci\u00f3 sostenible del territori, hem treballat intensament per impulsar el comer\u00e7 local com a eix vertebrador de les zones rurals. Aquest projecte busca modernitzar i dinamitzar el sector per frenar el despoblament i garantir la sostenibilitat territorial. Gr\u00e0cies a la licitaci\u00f3 de la Diputaci\u00f3 de Barcelona, desenvolupem una acci\u00f3 per donar visibilitat als productes locals, restauradors i comer\u00e7os, connectant-los amb la comunitat a trav\u00e9s d\u2019un sorteig.<\/p>\n<p>Ens vam posar a treballar a contrarellotge per adaptar i preparar tota la campanya. Una campanya que s\u2019ha dut a terme en 14 municipis de menys de 5.000 habitants de la prov\u00edncia de Barcelona, concretament de les comarques del Bergued\u00e0, Osona, Moian\u00e8s, Bages i Anoia.<\/p>\n<p>Una campanya que consistia en:<\/p>\n<ul>\n<li><strong>Edici\u00f3 dels materials de difusi\u00f3:<\/strong> Hem desenvolupat una varietat de materials tant en format f\u00edsic com digital per facilitar la difusi\u00f3 i incentivar la participaci\u00f3.<\/li>\n<li><strong>Disseny de la imatge de la campanya:<\/strong> Hem creat una identitat visual que reflecteix els valors de la campanya, amb un disseny alegre i din\u00e0mic que transmet la passi\u00f3 dels negocis locals.<\/li>\n<li><strong>Comunicaci\u00f3 de la campanya:<\/strong> Hem creat diverses peces virals i materials digitals per a les xarxes socials, incloent-hi v\u00eddeos curts i animacions per captar l&#8217;atenci\u00f3 del p\u00fablic.<\/li>\n<li><strong> Coordinaci\u00f3 amb els ajuntaments:<\/strong> Hem establert comunicacions amb els ajuntaments dels municipis participants per coordinar tots els aspectes relacionats amb la campanya.<\/li>\n<li><strong>Coordinaci\u00f3 amb els establiments comercials:<\/strong> <span style=\"font-weight: 400;\">Hem treballat estretament amb els establiments comercials per proporcionar-los materials i informaci\u00f3 sobre la campanya, coordinant-nos amb la Diputaci\u00f3 de Barcelona per garantir-ne l\u2019\u00e8xit. Hem fet seguiment personalitzat amb els 182 guanyadors del sorteig i recorregut el territori per con\u00e8ixer de primera m\u00e0 els participants. El resultat? 115 comer\u00e7os i restauradors implicats i prop de 14.000 butlletes recollides en 14 municipis.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una experi\u00e8ncia positiva i memorable per a tothom! <\/span><\/p>\n<p><b>Tenim ganes de m\u00e9s reptes, aix\u00ed que digues la teva i ens hi posem!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dinamitzant el comer\u00e7 local: una campanya per donar vida als  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Oh, por supuesto! 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