Presentation of the image for “Festa Major de Vilafranca 2026”: Foc, gralla i cor
This year, Aquells nois tan simpàtics (ANTS) had the good fortune (and privilege!) of presenting the visual identity for the 2026 Vilafranca Town Festival. The proposal was inspired by what makes this festival unique: its roots, its tradition and, above all, the people who celebrate it with such intensity.
Under the slogan “Foc, gralla i cor“, this year’s image focuses on three pillars that have always been there and have guaranteed the soul and success of the Town Festival over the centuries. Three very distinctive elements that explain why this festival is unlike any other.
Fire is the energy that ignites everything. The Dragon, the Devils, the pyrotechnic displays, the firecrackers and the fireworks fill the streets and the sky with light, noise and excitement. It is the explosion, the collective passion and that intensity that makes the whole town vibrate.
Gralla is the voice of the Festival. Its sound accompanies the dances and figures, awakens the town with its early morning performances and sets the rhythm of the parades and squares. It is a living tradition, popular music and the thread that connects generations.
And heart… the heart is the beating pulse of it all. It is the people who make the festival possible: the popular participation, the shared effort, the excitement and the sense of belonging that is experienced from the opening speech to the arrival of Sant Fèlix… and far beyond the days of the festival.
The presentation of the image was an opportunity to share this concept and introduce a visual identity conceived as a living, flexible and emotional system, capable of adapting to all the moments and intensities of the “Festa Major”. An image that not only represents the festival, but also makes you feel it.
