Aquells nois tan simpàtics have won the tender to build the City Brand of Terrassa
We are very excited to tell you that Aquells nois tan simpàtics have been awarded the project to create the City Brand of Terrassa! A challenge we are tackling with great enthusiasm, aimed at defining a strong identity for the city, with a slogan that represents it and makes it shine beyond its borders.
So far, we have been analyzing everything done until now and proposing different actions to position the brand. We are working hand in hand with the Terrassa City Council to ensure that everything is well aligned with the city’s vision. But it doesn’t end here! Soon we will organize a series of working sessions involving all city stakeholders so they can contribute ideas, select actions, and enrich the project together.
We have extensive experience in place branding and city identity creation, and this is one of those projects that motivates us the most. We will work closely with associations, companies, shops, and cultural entities to build a brand that reflects the authenticity and potential of Terrassa.
Moreover, the project includes the creation of a co-governance “Senate,” made up of different local actors, to ensure the process is participatory and representative. The ultimate goal? To improve Terrassa’s positioning, increase its visibility, and attract talent, investment, and visitors.
This challenge reaffirms our commitment to innovation and strategic communication. We want Terrassa to consolidate a brand with personality that will serve as a central pillar to strengthen the city’s identity and project it as a reference for the future.
Let’s go! An exciting new chapter begins for the city, and we are very happy to be part of it!
