Save energy, you have the power!

‘Save energy, you have the power’ is a campaign that focuses on people and their ability to decide how they consume energy. With a direct and empowering message, the project invites citizens to take control of their energy bill and move towards more efficient and responsible consumption.

The campaign is rolled out through various formats — video motion, a leaflet with a totem, banners and digital assets — that explain the service in a clear, relatable and accessible way. Each element acts as an entry point to the Energy Advisory Service, facilitating access to the online diagnosis, workshops and personalised support.

A coherent visual universe and plain language transform a complex topic into an everyday opportunity: saving energy is possible, it’s easy and it’s in your hands.