Flower Power 2026

Flower Power 2026 is the Mercabarna-Flower floral calendar that celebrates the spirit of peace, love and freedom, inspired by the Flower Power movement of the 1960s and 1970s and pop art aesthetics. Each month features a representative flower, accompanied by an inspiring phrase and vibrant visuals, designed to convey joy, colour and a connection with nature.

The creative concept combines natural beauty and graphic art with a positive emotional message, offering a calendar that goes beyond organising time: it is an invitation to live the year in harmony, hope and optimism.

To promote the campaign, a digital communication campaign has been designed to publish monthly content on Instagram, Facebook, X, LinkedIn and the Mercabarna-flor corporate website, with posts tailored to each channel and aimed at generating visibility, engagement and an emotional connection with the audience.