Creation of the concept “Foc, Gralla i Cor” (Fire, Gralla and Heart) and the visual identity for Vilafranca’s Festa Major 2026. A creative approach inspired by three elements that capture the essence of the festival: the power of fire, the sound of the gralla—a traditional Catalan wind instrument—and a sense of belonging shared by the whole town.

We developed a cohesive and versatile visual identity, applied across a range of communication materials: the official programme, pocket programme, packaging, concert banners, merchandise and social media templates.

A visual approach designed to convey the energy, tradition and emotion of the Festa Major, connecting its identity with the people who experience it and make it possible.