_ WORKS CARRIED OUT: Audiovisual production, Script
Penedès Secret
“Don’t tell anyone”
Campaign to promote knowledge of the Penedès from the secrets of the people who live or know the territory. Previously, and with the intention of generating a fresh and attractive brand image, we held three workshops during the conceptualization process in order to work in depth on the differential factors, the types of target and the different insights of three different groups of stakeholders.
With the Penedès Secret brand and the claim “Don’t tell anyone” hundreds of secrets come to us. We capture the best ones in video and photography, the others are still to be discovered…
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