The “Fresh Product” brand, created by the Baix Llobregat Agricultural Park in coordination with its Consortium, aims to identify all those fruits and vegetables grown in the fields of Baix Llobregat.

Specifically, the design of the symbol is based on two concepts; on the one hand, the sun, the horizon or the landscape created with reddish tones and, on the other, the two leaves that symbolize everything that is natural, freshly harvested. The typography, which we have modified and adapted, helps us to approach the typographies made with stencils, which were formerly used on food boxes and bags. Thus, thanks to the symbol and the handmade value of the typography, we manage to create and reinforce with a logo everything that is intrinsic to the brand.